If you're looking for a partner to handle all aspects of a project, this full-service option is for you.

 

Typical engagements include:

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• Ad, copy, concept, or message testing

• Customer satisfaction & loyalty

• Customer personas or segmentation

• Focus groups

• In-depth interviews

• Messaging development

• Sales material development 

• Trend research

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The projects vary but the goal is always to zero in on the intersection between your organization's goals and customer needs. 

If you're stretched thin or don't have dedicated marketing strategy resources, this is for you.

 

I work with companies and agencies to take on portions of projects that need consumer insights expertise.

 

Typical situations include:

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• You have specific parts of a project that you need help on

• You have a study in progress but are running out of time to finish the analysis

• You need an objective moderator, interviewer, or facilitator

• You need to conduct research as part of a larger project but don't have an insights exec on staff

If you don't do a lot of customer research and need to start or if you want to improve your survey game, this half-day workshop is for you.

 

We'll walk through the mechanics of building and executing repeatable customer and employee feedback programs. 

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Includes:

• What research can & can't do 

• Setting up a successful study

• Writing a stellar questionnaire 

• Sample planning

• Fielding the study

• Analyzing the data

• Developing a useful, strategic report

• Creating a sustainable research program for the future