Services...
TURNKEY
If you're looking for a partner to handle all aspects of a project, this full-service option is for you.
Typical engagements include:
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Ad, copy, concept, or message testing
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Customer satisfaction & loyalty
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Customer personas or segmentation
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Focus groups
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In-depth interviews
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Messaging development
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Sales material development
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Trend research
The projects vary but the goal is always to zero in on the intersection between your organization's goals and customer needs.
Ideal for: marketing executives, agencies, small businesses
À la carte
If you're stretched thin or don't have dedicated marketing strategy resources, this is for you.
I work with companies and agencies to take on portions of projects that need consumer insights expertise.
Typical situations include:
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You have specific parts of a project that you need help on
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You have a study in progress but are running out of time to finish the analysis
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You need an objective moderator, interviewer, or facilitator
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You need to conduct research as part of a larger project but don't have an insights exec on staff
Ideal for: agencies, marketing executives
diy Workshop
If you don't do a lot of customer research and need to start or if you want to improve your survey game, this half-day workshop is for you.
We'll walk through the mechanics of building and executing repeatable customer and employee feedback programs.
Includes:
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What research can & can't do
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Setting up a successful study
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Writing a stellar questionnaire
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Sample planning
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Fielding the study
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Analyzing the data
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Developing a useful, strategic report
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Creating a sustainable research program for the future
Ideal for: small businesses, start-ups, growing marketing teams
Industry experience includes:
Automotive, Consumer goods, Education, Luxury Market, Retail, Restaurant, Government, Sustainability, Technology
$10k+
$180/hour
$1250/half day