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unlocking insight


Customer satisfaction surveys, segmentation, brand awareness, trend analysis


Focus groups, in-depth interviews, executive alignment, workshops


Messaging & copy development, message testing, ad & copy testing, persona guides

marketing material

Product guides, customer FAQ sheets, comparison guides, sales presentations


I'm Katerina. I’m a marketing strategist with 15+ years of corporate and agency experience with clients ranging from pre-launch startups to Fortune 500 companies. 

I work with marketing executives, agencies, and business owners to help their organizations thrive by better understanding and communicating with their customers and business partners.

Each engagement is unique but they all share three things:

Insight - useful results you can act on

Empathy - clients & customers are people first, not walking dollar signs

Integrity - honest answers, no fluff


If you're looking to better understand your customers in order to grow your business, let's chat.


I had the pleasure of collaborating with Katerina on multiple marketing research projects.


She's a highly skilled quantitative researcher and her keen instincts made for very productive engagements.


She was an invaluable part of the team and helped us take two critical initiatives to the next level. I look forward to working with her again in the future.

-L.V., Chief Branding Officer

Katerina has been a valuable partner on several high-profile messaging and insights projects.


She has the strategic outlook and creativity to shepherd a project from inception to execution – working nimbly with managers, writers, designers, etc. to deliver actionable results.


It’s a rare combination of skills and I recommend her wholeheartedly to any organization seeking to better understand and target its key customer audiences.

-R.B., Agency Group Director

Katerina helped us at a critical stage of our market deployment as we were refining our offering and packaging.


She worked fast and made the whole process seem extremely simple.


She minimized the amount of time it took to 'brief' her and could work very efficiently and effectively remotely via electronics means.


She has very high levels of energy, is super super smart and extremely professional.


I'd recommend Katerina without any hesitation.

-N.C., Fortune 500 Tech Exec

I’ve had the privilege of working with Katerina for 10 years now.


Kat led the analytics and consulting on projects driving true change within our clients’ organizations – specifically, developing new messaging that was adopted and implemented within the organization.


She is great to work with and my go-to for research projects!

-M.R., Marketing Agency Exec


Brands I've worked on or for include:

Adobe  Alter Eco  AT&T   Build-A-Bear Workshop  California Pizza Kitchen  car2go    

Chipotle  Dell   Hewlett-Packard  Lenovo  Mercedes-Benz  Nikon  Omaha Steaks 

Presidential Leadership Scholars Program  Sony Pictures Studios  Sony Playstation

Staples  Tecovas  Ten Thousand Villages  United Talent Agency Brand Studio  VMware

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a short but indispensable guide to customer research

Get to know your customers better and drive your business forward.


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